Key Management

Cheong Lye Yong, Patsy

Ms Cheong Lye Yong Patsy joined the Group in 1984 and was a key member in helping to establish the growth of our operations in Singapore and Malaysia. With more than 25 years of operations and management experiences in the plastic injection moulding industry, her experience has been vital to the Group’s business endeavours.

Ms Patsy Cheong is responsible for integrating, streamlining and standardising the Group’s production process and services. She is also responsible for the overall management of projects, day-to-day operations and business development for Singapore, Malaysia and PRC.

Ms Patsy Cheong holds a diploma in marketing and sales from the National Productivity Board, now known as SPRING Singapore.

Leon Rufino

Mr Leon Rufino is responsible for the operational direction, commercial and involve in the strategy development of the automotive stepper motors activity of the Group. In 2004, he joined Microcomponents Ltd, the stepper motor business arm of Swiss based Swatch Group. Mr Rufino was previously the Business Unit Manager of Microcomponents Ltd and assumed the role as Chief Executive Officer of Juken Switzerland in April 2010.

Prior to joining Swatch Group, Mr Rufino held various management positions with Saia-Burgess, which was acquired by Johnson Electric in 2005, from Engineering to operational functions.

Mr Rufino obtained a Bachelor of Science in Electrical and Electronic Engineering from Ecole d’Ingénieur de Lausanne in Switzerland, and has an Executive MBA concentrating in Operations and Finance from HEC Fribourg, Switzerland.

Neo Sey Kian

Mr Neo joined the Group in 1986 as a production supervisor of Juken Mecplas and was posted to Juken Zhuhai in 1995 as the factory manager. Mr Neo was promoted to General Manager of Juken Zhuhai operations in November 2004 and holds the same position until December 2010. Effective from January 2011, he is tasked to manage the stepper motors and car clock motors operation at our Singapore manufacturing plant.

Prior to joining the Group, he worked in Enplas Company (Singapore) Private Limited as the production supervisor from 1982 to 1986.

Wong Loy Hin, Roger

Mr Wong Loy Hin Roger manages projects and day-today operations of Juken Kuala Lumpur and Indonesia. Prior to joining the Group in 2000, Mr Roger Wong was a manager at UOL Insurance Agencies Sdn Bhd, involved in the setting up and management of its operations in Malaysia. From 1990 to 1995, he was a senior officer at United Orix Leasing Bhd, responsible for marketing financial products such as machinery and equipment leasing, hire purchase and factoring.

Mr Roger Wong holds a diploma in sales management from the Institute of Marketing, Malaysia.

Iwao Tateiwa

Mr Iwao Tateiwa is the General Manager and a director of Juken Thailand. Seconded by our major shareholder in Japan, Juken Kogyo, Mr Tateiwa has more than 15 years of experience in the plastic injection moulding industry, particularly in the area of sales and technical management.

Before joining the Group, he was a director of sales and a technical manager in Accuromm P&E Gmbh, a German plastic injection moulding corporation. Mr Tateiwa graduated from an electrical course in Toyohashi Technical High School in Japan in 1976.

Ng Keng Chua, Casey

Mr Ng Keng Chua Casey is responsible for the day to day operations of our production facilities in Juken Johor Bahru. He joined Juken Mecplas in 1984 as production supervisor and was posted to Juken Technology (S) Pte Ltd in 1995 as a Factory Manager.

In 2003 he was posted to Juken Johor Bahru as a Factory Manager to take care of the operation. Mr Casey Ng promoted as the General Manager of Juken Johor Bahru Plant in January 2011.

Before joining the Group he has been working with Enplas Company (Singapore) Private Limited and GE consumer (S) Pte Ltd (in the plastic injection molding section).
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